Our creative director, my wife and partner, Deborah Irwin Pond, is a doyen of color in the marketing and advertising agency field. She sees things in colors that linear minds like mine cannot discern without being carefully guided. Her sensitivity extends to understanding how colors affect people and therefore how they should be used in creative advertising and marketing.
For example take our website. One of our objectives in creating the site was to convey a feeling of trust and strength. We want our advertising and marketing clients to feel comfortable with the advertising and marketing advice we give them. In the world of color and emotional impact in advertising, our Augusten Blue does exactly that. Not all the time but most of the time with most people.
For another example, take a look at the little cowboy with the big white hat that’s located on our WORK page. Deborah created this image in doll form for a Psychiatric Center. It was used to communicate with children who had been abused. It began the process of communication through the elimination of fear. Again, you see the generous use of blue with its message of trust and strength. However, Deborah combined that with a white ten-gallon hat. Why white? Because white is the color of purity and cleanliness – an emotion that these children are attempting to resurrect in their consciousness. There is also another quality to this little character. It speaks to the idea of safety and trust. Can you guess what it is? Call Deborah. She will fill you in.
Conversely the marketing color choices for the Calypso Resort Community (also on our “Work” page) reflect warmth and cheerfulness. These emotions are associated with good times and relaxation. Want to know more about how different colors in advertising and marketing can affect your business? Contact us at hello@augustenadv.com. We will give you the lowdown.