Monthly Archives: November 2014

Advertising Trends?
How about this one?

The trade magazine Advertising Age has reported that the Atlanta office of BBDO “ … is shifting its focus away from TV production and toward content and analytics as marketers seek a different mix of services.” The publication also reported, “When the transition is complete, more than half the staff will be devoted to analytics, small screen content production and digital creative.”

The advertising world of Mad Men may no longer exist. Have the nerds taken over?